Benchmark Email is a marketing automation system that will empower you to simplify your email marketing and more. Tools like Benchmark Email are quintessential for digital marketers, especially those who use email marketing extensively other than social media, organic and inorganic optimization and online advertisements. Benchmark Email offers free email marketing services but only as a trial for a limited period of time with capped features. To access all the features and hence the benefits you would need to subscribe to one of the paid plans. Every popular email marketing software, tool or application, either web based or downloadable, has its uniqueness to varying extent. Benchmark Email has the features that have now become customary and additionally it takes a distinct approach to marketing automation including email marketing.
Overview of Benchmark Email
Benchmark Email will automate your emails. You can set certain triggers for such automated emails or you can have a schedule. Engagement through email or via the website can be the trigger. Certain actions or responses of subscribers or general prospects could be the triggers. You can automate and personalize the emails you send to your leads, general target audience or existing customers. Benchmark Email neatly classifies its email automation into welcome series, abandoned cart and follow up series. The categories are pretty self explanatory. Welcome series includes emails that will bring a prospect or subscriber onboard and get them accustomed with everything that a company is about or what its products and offers are essentially. Like the aforementioned triggers, welcome series emails can be triggered by a customer signing up for newsletters or joining the mailing list.
Welcome series is not capped to just the first introductory email. There is substantive follow-up in the nascent stage with scheduled emails, waiting for responses and then sending the second or third email as the situation warrants. Benchmark Email will help you to track the activity of every subscriber pertaining to the emails you send. You can track the items your subscribers or prospects choose and then abandon them in the cart. You can choose triggers based on such parameters and then determine the conditions in which you would follow up with specific emails and desirable with calls to action. Most businesses use tempting offers in such phases to ebb the shopper to make the final purchasing decision. Then there are follow up emails based on the activity, responses and behavior of the shopper, subscriber or lead. Email marketing is not just about automating or scheduling emails, simplifying creation of emails or newsletters and ensuring a healthy deliverability rate. Email marketing is also about sending the right email to the right person at the right time with the right content.
Features of Benchmark Email
There are many email marketing platforms that will offer you templates to create a professional design and persuasive content. Benchmark Email goes a step further and offers you templates for marketing automation. You can always create your own schedules, determine your own triggers and use your distinct parameters for every activity, automated or otherwise. Also, you can use one of the popular ways to automate that has been proven to be effective for any businesses. There are templates to welcome subscribers, to get subscribers familiar with your offers, products and services, to convert leads into sales, to switch subscribers from leads segment to list of customers as they finish a purchase or when you get the confirmation of an order placed and the developers host special programs to initiate the process for beginners so you know where to start and how to put the best foot forward.
Benchmark Email has a drag and drop editor that is easy and quick to use. You would get to edit live. You can see the changes you make to a template as you complete the changes in real time. All templates are responsive so your emails will be optimally displayed on desktops, laptops, smart phones and tablets. Enjoy photo editing within the email editor. Add effects, messages or stickers and change fonts. There are templates for specific industries so you would have an easy time to sift through the inventory. From customizing the colors used in templates to having the luxury to develop emails from the scratch if you want to write or edit the code, Benchmark Email is truly flexible.
The application also has its own list builder, polls and surveys, embedded signup forms, integrated social media and list management including segmentation, integration and imports among other features. You can integrate platforms and tools like WordPress, Zapier, Salesforce and Unbounce without any hassle. The application comes as an app for both Android and iOS so you can work on the go. You can even automate your contact list so you can schedule emails for individuals on specific dates or events. The system tracks all activity and reports the same. There is split testing to help you make informed decisions. Reports are represented pictorially for ease of access and understanding. There is geo-tracking, click tracking, bounce tracking and also accounting of unopened emails among other tracking features. Enjoy great deliverability rate and check for yourself before sending an email using the inbox preview to know how exactly an email would appear on popular browsers, email clients and mobile platforms.
Pricing of Benchmark Email
You can use the free email marketing services of Benchmark Email for thirty days and access all the features but only to send a maximum of two hundred and fifty emails. That is more than what its competitors offer. If you read a comprehensive and comparative Benchmark Email review or assess Benchmark Email vs. MailChimp, then not only you would find the free trial more generous with access and facilities but you will also find some really superior tools that will help make your email marketing campaigns more effective. You can always try the system for free for thirty days and explore how it works.
There are four paid plans: Medium, Large, Extra Large and Massive. The differences between paid and free plans are behavior based follow up and list management automation, website engagement automation, customer journey templates automation, automated cart abandonment, split testing, targeted emailing, data security and master & sub accounts. There are variants within every plan depending on the number of subscribers you wish to have. For 600 subscribers and unlimited emails you would pay $13.99/month while for 1.2+ million subscribers and seventeen million emails sent per month will cost you $5000/month.
Benchmark Email vs. ClickFunnels Actionetics
Benchmark Email is great. But ClickFunnels Actionetics is better. ClickFunnels Actionetics puts a lot more features at your fingertips. It runs smoother than Benchmark Email. It is less “buggy” than Benchmark Email according to several reviews from users. Every feature that you are looking for in Benchmark Email is both present and better in ClickFunnels Actionetics. And with ClickFunnels Actionetics, you can now easily build Landing Pages with a simple and intuitive Drag and Drop editor to send your email offers to, increasing your conversions and your profits. Take control of the entire process with ClickFunnels Actionetics.
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